Nikos Forros, Head of Employer Brand Solutions at Kariera Group, discusses the importance of employer branding audits. He emphasizes the need for a mindset shift, focusing on differentiation, authenticity, attractiveness, and specificity in employer branding. The presentation covers various dimensions of employer branding audits, including online presence, social media, recruitment channels, industry benchmarks, candidate experience, and current employee insights.

What will you learn?

• What are the rules for successful employer branding?
• What are the crucial dimensions of employer branding audit?
• Why it is important to recognize diverse audiences on various social media platforms?
• What is the importance of ongoing monitoring and evaluation of candidate, onboarding, and employee experiences?

Who is hosting this learning?

 

Nikos Foros, Employer Brand Manager, Kariera.gr, Greece

Nikos is leading the Employer Branding Solutions team of Kariera.gr, the biggest hub for professionals in Greece. Prior to joining Kariera.gr, he worked in experiential learning roles and educative programs, and most recently, on initiatives in project management and product development. Nikos is an expert in employer branding. Thus, over the last 2 years, along with his team, he has been consulting some of the biggest employers in Greece on their employer branding strategies. Together with major client stakeholders, he is building tailor-made solutions for their brand, on different components of employer branding, such as employee value proposition building, optimization of their career site, 360° onboarding evaluation, and transformation of their candidate experience.  

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