Our speaker, Ruby from TQ Solutions, shares insights, tips, and case studies to guide participants through the process of developing personas for organizations. The presentation emphasizes the use of psychology tools to understand candidate and employee behaviors, with a focus on creating targeted and impactful communication in the realm of employer branding.

What will you learn?

• How does the masterclass address the challenge of tailoring EVPs to diverse personalities within a company?
• What techniques involving psychology tools are explored to uncover motivating behaviors among different candidate and employee types, enhancing the understanding of the workforce?
• How is a real-life case study from the speaker’s experience with a funeral company used to illustrate the practical application of persona development, providing a visual understanding of the process?
• What parallels are drawn between recruitment and consumer marketing in the masterclass, emphasizing the importance of targeted communication to specific persona groups?

Who is hosting this learning?

Ruby Jeer, Employer Brand and Experience Senior Consultant, TQSolutions, Australia

Ruby is a seasoned Employer Branding and Recruitment Marketing Practitioner, with over 13 years’ experience that spans the corporate sector, government and now consulting at TQSolutions in Australia. Throughout her career she has crafted and executed an array of innovative strategies aimed at enriching the candidate experience.
Her specialisations include persona design, candidate journey planning, careers websites, EVP Strategy, digital and social marketing, graduate attraction, research, analytics and reporting.

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