Masterclass. How to embed EVP into employee experience and get results.
To effectively attract and retain talent, a company should have a meaningful EVP which delivers a compelling employee experience and meets the full range of talent needs. According to Gartner, HR leaders should evolve their EVP management by delivering a more human deal which comprises 5 components: deeper connections, radical flexibility, personal growth, holistic well-being and shared purpose. Learn from this masterclass how to embed EVP into employee experience and get results.
What will you learn?
- What are the key ingredients of great employer branding?
- How to shape & harness EVP that converts?
- How to activate your company’s EVP?
- How to deliver a compelling employee experience?
Who is hosting this learning?
Mark Puncher, CEO of EB Australia, Australia
Mark Puncher is a Dad, a CEO and a big fan of gin. He’s spent much of the last 20 years with one hand in marketing, the other in talent attraction and engagement, and both feet in leadership. He has run marketing or employer branding operations in the APAC and the UK for organisations including Guardian News & Media, Hobsons (formerly DMGT Group) and Hanson Wade. Mark lives and breathes employer branding and culture shaping. When he isn’t doing that, his current hobbies include finger painting, 5am ballet and building dens. He also has strong beliefs about the importance of wine.
Michelle Lynch, Head of Employer Brand Projects, EB Australia, Australia
As a Head of Employer Brand Strategy at Employer Branding Australia, Michelle & her team help organisations attract and retain the best talent, and keep them engaged. They do it through employer branding strategy, employee value proposition development, storytelling and content marketing. Prior to this, Michelle worked with the University of Southern Queensland for a number of years, developing, activating and managing the University’s employer brand and employee value proposition, bringing it to life through its people. Michelle has also had extensive experience in talent attraction, recruiting and HR consulting, having built my career on a solid foundation of agency recruitment. The volume, intensity and unique environment associated with this environment established a strong foundation for the people-focused, service-driven approach she has today.
Course Content
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Course Content
What You Will Learn
Learning summary
Masterclass. How to embed EVP into employee experience and get results.
