The session is led by Gillian from a branding agency based in Ireland. The focus areas include the VP side of the employer brand, recruitment marketing, and the connection between CX (Customer Experience) and EX (Employee Experience). The speaker emphasizes the importance of a strong employer brand in attracting and retaining talent, citing real-world examples, and discusses the financial risks associated with neglecting talent development and retention.

What will you learn?

• How does the masterclass cover the VP side of employer branding, recruitment marketing, and the connection between CX and EX?
• What real-world examples, like the Chipotle case, illustrate about the impact of employee perceptions on the employer brand and the viral effects of negative experiences?
• Why is the CFO’s perspective on employer branding highlighted as a top risk, emphasizing the growing importance of talent development and retention?
• How does the session address the evolving work landscape post-COVID, exploring changes in office spaces, remote work, talent attraction, and onboarding?

Who is hosting this learning?

Gillian Horan, CEO at The Pudding, Ireland

Gillian founded The Pudding in 2015 and leads her team in brand development, marketing campaigns and recruitment marketing for a portfolio of clients spanning private equity groups, large-scale multinationals, SMEs and hospitality clients. Clients past and present include Colgate, WP Engine, Renatus, Blackrock Clinic, Sheraton, Carton House and Smyths Toys. Before she established The Pudding, Gillian lectured in Marketing & Entrepreneurship at The Shannon College of Hotel Management and The Seychelles Tourism Academy.

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