When you start building an authentic company’s employer brand that talent would love and trust, think of an inside-out approach first. Start inside your company and discover inner strengths and capabilities of your company that make it unique. Onboard your leaders to employer branding, educate your internal stakeholders, engage company employees and build a community of ambassadors. Then move to external employer branding.

What will you learn?

• What recent global trends should we consider when designing our EVP and developing a talent attraction strategy?
• How does employer brand differ from corporate brand? What purposes do they serve? Why do they have to work together?
• What steps and procedures should we follow when activating our company’s employer brand, anchoring and emdedding it in our organization?
• How to localize and tailor our EVP across markets and talent groups?

Who is hosting this learning?

Kate Ingram, VP, Global Attraction & Mobility, Statkraft, Norway

In her current role, Kate Ingram leads an international team of experts across 3 continents covering the areas of Talent Acquisition, Employer Branding, Mobility and Early Careers Programs. Prior to this, she worked as Vice-President, Employer Branding, Recuitment and Talent Management at Orkla ASA and earlier in Coca-Cola EuroPacific Partners as a Talent Acquisition Manager.

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