A masterclass on building a unique Employee Value Proposition (EVP) is presented by an expert with significant experience in EVP development. The session covers the importance of a distinctive EVP, the theory and approach based on recent research, key findings, sector insights, and a Q&A session. The presenter emphasizes the need for organizations to proactively manage their EVPs and challenges assumptions about why people join, stay, or leave an organization.

What will you learn?

• What is the pivotal role of Employee Value Proposition (EVP) in becoming the preferred employer of choice
• How can challenging assumptions and supporting them with research and credentials elevate the development of a compelling EVP
• Which metrics are crucial in evaluating the success of an EVP, encompassing offer-to-acceptance ratio, turnover, vacancy rate, and social media engagement?
• Why is the integration of EVP with organizational strategy essential, and how can alignment with objectives, strategy, and continuous monitoring lead to successful adaptation?

Who is hosting this learning?

Malcolm Peak, Director at Peak Corporate, Australia

Malcolm established Peak Corporate Solutions with a distinct vision — to offer practical and pragmatic solutions tailored to companies’ actual challenges. Their success lies in working with government and private sector organizations, enhancing their employer brands to position them as the preferred choice for employees. Beyond that, they advise leadership teams on strategies to foster positive engagement and productivity among their workforce. At Peak Corporate Solutions, the focus is on delivering tangible people-centric solutions to drive organizational success.

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