Successful businesses know that their EVP is what sets them apart. An attractive EVP helps them land and keep the best candidates. Companies should be clear about what they offer talent and if they consistently deliver on that promise. Learn from this masterclass how to develop and leverage your EVP to become an employer of choice.

What will you learn?

• What key phases does EVP development encompass?
• How to define your company’s EVP? What are the EVP elements that work & are powerful? What are the brightest examples to follow?
• What makes an employer branding campaign effective?
• How does DEI relate to EVP?

Who is hosting this learning?

Malcolm Peak, Director, Peak Corporate Solutions, Australia

In establishing Peak Corporate Solutions, Malcolm wanted to offer something different…to work with companies needing pragmatic and practical solutions to their problems, bringing some of the best industry thinking to help them. They’ve been very successful in this endeavour, working with a range of government and private sector organisations on their employer brands to enable them to become “first choice” employers, and advising leadership teams on how to engage their people to be productive and positive about their employment and the organisation they work with. It’s about delivering practical people solutions to help organisations be successful…people solutions for business growth.

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