According to some researches, 23% of start-ups fail due to not having the right team. A strong employer brand can help start-ups attract and hire the best candidates, which will greatly improve their business outcomes. Discover the affordable and clear employer branding strategies you can implement in a start-up culture and learn how to do it.

What will you learn?

• What steps does the process of building your company’s employer brand include?
• How to create a compelling business case and a project plan?
• How to make your company’s EVP unique?
• How to tell your EVP story with creativity & passion and build credibility? What tools and channels to use for that purpose?

Who is hosting this learning?

David Thompson, Founder and Lead Consultant, EB made Easy, UK

David is a passionate advocate of employer branding and talent marketing. He’s accumulated vast experience of the subject over many years, helping to shape the employer brand strategies for clients such as Asda, National Trust, Clarks, Capita, The Telegraph and Miele, heading up employer brand agencies and winning several awards along the way. A regular employer branding podcast guest and blogger, David is now owner and Lead Consultant of Employer Branding Made Easy, focusing on EVP and employer brand Consulting, Mentoring and Training.

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