How to ensure that a potential candidate, landing on your career page/ website, enjoys a compelling experience and is inspired with the most relevant information? With the competition in the labour market heating up, it is one of the crucial tools to consider when promoting your company’s employer brand.

What will you learn?

• What features and functionalities make your career page user-centric?
• What content should be published to promote your company’s employer brand? What needs of the target groups should be considered?
• What project stages are there to redesign a career page and make it user-centric?
• What methods and tools should be applied?

Who is hosting this learning?

Madeleine Kaiser, Employer Branding/Talent Acquisition Manager, Swisscom, Switzerland

At Swisscom Madeleine initially supported business units in their recruitment and sourcing activities. Currently Madeleine works in Employer Branding and is passionate about attracting and retaining employees.

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Katja Wohlwend, Employer Branding Manager, Swisscom, Switzerland

Katja is a big fan of strategic approaches and sustainable solutions. Katja has 8 years of experience in various employer branding roles. Today she is happy to drive Employer Branding at Swisscom, where she gets freedom, flexibility and opportunity to bring her full self to the company and to shape Swisscom together with her colleagues.

See Linkedin profile