Storytelling is one of the most powerful and effective techniques a company should use to showcase its employer brand. It goes much deeper than standard messaging. It demonstrates what makes your company unique and shows real authentic stories to craft your company’s employer brand image and reputation.

What will you learn?

• How to use storytelling to activate company’s employer brand?
• How to establish a strong presence on social media channels and platforms and communicate in an authentic and engaging manner?
• How to encourage employees to share stories on social media channels and platforms?
• What are the benefits of good storytelling?

Who is hosting this learning?

Anna Bertoldini, Global Employer Branding Manager, Glovo, Spain

Anna has always loved a good story, so she has made it her mission to help global companies build their brand and communicate their culture, mission and purpose. She is a globally experienced professional, specializing in brand strategy, employer branding, marketing communications and content management. 

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