How to use Internal Communications as an employer branding tool to unite corporate values, culture and experience across different career areas.
To engage employees effectively, Internal Communications need to reach them on their terms. Frontline workers and office employees have unique needs, concerns and factors that keep them motivated to perform at their best. Learn from this great case study how UHG, Brasil has managed to connect company culture, values to people of different backgrounds.
What will you learn?
- How to create engaging communication for both clinic units and corporate offices and connect company culture, values to people of different backgrounds and experiences?
- What Internal Communications tools to use to tackle these challenges?
- How to develop a communication strategy for your company?
- How to measure your success (relevant metrics and KPIs)?
Who is hosting this learning?
Pedro Ferreira, Employer Branding & People Experience Jr. Analyst, United Health Group, Brasil
Pedro is responsible for the candidate engagement experience in Brazil, which involves planning, managing and creating content for UnitedHealth Group’s career social networks (Instagram, Facebook and Linkedin) and blog, managing partner job boards (Indeed, Infojobs and Glassdoor), structuring the employer branding strategy, reviewing local HR processes, extracting KPIs that guide our strategy, and reporting on the Brazil market to global partners (US and India).
Barbara Freitas, Employer Branding & People Experience Analyst, United Health Group, Brasil
Barbara is responsible for the candidate engagement experience in Brazil – planning, managing and creating content for UnitedHealth Group.
Rogerio Ferreira, Employer Branding & People Experience Coordinator, United Health Group, Brasil
Rogerio is a journalist, with a post-graduate degree in Strategic Communication Planning. He has more than 20 years of experience in the communication area in multinational companies from different segments, such as health, telecommunications, and communication agencies. Rogerio is responsible for the candidate engagement experience in Brazil, which involves planning, managing and creating content for UnitedHealth Group’s career social networks.
Course Content
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Course Content
What You Will Learn
Learning summary
How to use Internal Communications as an employer branding tool to unite corporate values, culture and experience across different career areas.
