For many candidates initial interviews with recruiters or hiring managers are their first real impressions of a company. It is well known that a poor candidate experience costs a company potentially high-performing employees, not only in the present round of hiring but in the longer term. Learn how Baxter provides a compelling candidate experience and sets an effective working partnership with all parties.

What will you learn?

• Why is it important to partner with hiring managers? How to get them onboard with employer branding?
• How to train hiring managers to be successful on their digital journey?
• What tools & ready-to-use assets to apply to support events and campaigns?
• How to measure our success (relevant metrics and KPIs)?

Who is hosting this learning?

Marlene Katern, EB Partner EMEA, Baxter, Germany 

As an Employer Branding Specialist, Marlene is continuously looking for new marketing innovations, digital channels, recruitment improvement and how to target future candidates to secure Baxter’s mission to save and sustain lives. Being creative and treading new paths make employer branding exciting for her.

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