How to support employee career development and build an employer branding campaign around it?
We shouldn’t minimize the importance of supporting employee career development. Otherwise we risk undermining employee morale and productivity and having talented people feel as if they aren’t valued. Learn how Bosch, Romania supports their employees’ desire to grow professionally and what strategies it applies to promote their development.
What will you learn?
- How to address career development for juniors and professionals? What programs can be designed for them?
- How to promote your employer brand campaign locally and reach your specific target groups? What promo channels to use?
- How to engage your employees and have them sharing their career development experience at your company?
- How to measure your success (relevant metrics and KPIs)?
Who is hosting this learning?
Dumitrita Ghenciu, Employer Branding Strategist, Bosch, Romania
Dumitrita’s mission is to create a bridge between employer and candidate needs. It is an exciting journey, and she is happy to be among Employer Branding practitioners who set the benchmark for this industry in Romania. In her current role Dumitrita builds synergies and creates the best platforms for integrated campaigns to appeal to diverse target groups.
Dumitrita has gained an extensive experience across all growing industries in Romania during the past 9 years, together with a portfolio of more than 50 Employer Branding Projects ranging from Graduates Campaigns to defining and localizing EVPs.
Course Content
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