Companies are now taking a more proactive approach to attract and find the best talent. Now we are moving to the omnichannel approach where companies may cross-market a variety of channels to activate the sourcing process. A modern candidate wants to engage with a company, get to know it and see what employment looks like. And it all starts with your company’s employer brand which should be in line with the recruitment business needs.

What will you learn?

• How to conduct your company’s employer brand research?
• What social media channels to use to communicate your company’s employer brand messaging across and connect to your target audiences?
• How to motivate employees to join an employer brand ambassador program and create content to share about?
• Why is it necessary to train HR and TA teams to deliver a compelling candidate experience?

Who is hosting this learning?

Catalina Mille, Internal Communications and Employer Brand Manager, Pedidosya, Argentina

Catalina has been passionate about telling strories for 6 years and now is honoured to do it as a profession. Having finished her Communications degree with honours in 2016, Catalina has been diving deep into Marketing, Internal Communications and, recently, into Employer Branding.

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