The future of work is accelerating in view of the global and regional social movements to hybrid working, stupulated by the pandemic. CEOs and founders all over the world have had to reinvent their business models, core values and employer brand in the wake of the global market change. Learn from a Mengniu case study how to leverage your employer brand in this new reputation economy. 

What will you learn?

• What does it take to reinvent your EVP? What are the action steps & strategy?
• How to design EVP and its pillars?
• How to improve candidate experience with AI & various digital tools?
• What initiatives to launch inside your company to improve employee experience?

Who is hosting this learning?

Hannah Zhang, Employer Branding Expert, Mengniu, China

Hannah is passionate about culture, behavior and technology. She has developed her expertise on corporate communications, planning and leading stakeholders relationships, culture, engagement and digital marketing (inbound/outbound) projects for major multinational and Brazilian companies, driven by the relevance of building authentic relationships and trust. Hannah leads the employer brand and communication strategy of Mengniu as a young force, designs the prototype of the Group’s meta-universe plan.