More and more companies are starting to realise the value of influencer marketing as part of their employer brand strategy. When collaborating, you need to ensure that the profiles you choose will reach out to the right people and will be perceived as credible when talking about your company and job openings. Cooperating with the right influencers strengthens your company’s employer brand reputation among your target audience both in the short and the long run.

What will you learn?

• Why is it worth collaborating with influencers?
• How to choose an influencer and what aspects to consider?
• How to embark on collaborating with an influencer to enhance your company’s employer brand? What are the steps and procedures to follow?
• How should you plan a social media strategy and campaign (optimal publishing frequency, number of posts, etc)? What content to publish?
• How to measure your success (relevant metrics and KPIs)?

Who is hosting this learning?

Dunja Funduk, Brand Manager, Playrix RS, Serbia

Dunja has MSc in Communicology. Brand marketing has been her occupation for the last 4 years and employer branding for the last 2 years. In Playrix RS, Dunja is building a reliable brand voice both internally and externally. Social media campaigns are her cup of tea and communication of any kind is her passion. 

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