According to AdWeek 76% of people say that they’re more likely to trust content shared by “normal” people than content shared by brands. Encouraging your employees to act as brand ambassadors brings a positive impact on brand reputation and credibility. Explore how Dana, Indonesia has encouraged its employees to speak up on their experiences of working for the brand.

What will you learn?

• What approach, tools and solutions make an employee advocacy strategy powerful?
• How to nurture employee advocacy by fostering great corporate culture?
• What makes a great leadership style for a start-up?
• How to empower your employees to share the content and be active on social media? What content works best for this purpose?

Who is hosting this learning?

Agustina Samara, Chief People & Corporate Strategy Officer, DANA Indonesia

Tina is currently appointed as a Chief People & Corporate Strategy Officer in DANA to establish human resources in all spectrums as part of a strategic partner to build an organization in the right start up culture and talent development as an employer of choice. Tina has 24 years of working experience in multinational and local companies in various roles, mainly in customer service, operations & business analytics. Agustina is a certified international trainer and public speaker to spread the good news and share knowledge for a better Indonesia.

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