Many organizations make efforts to build and strengthen their employer brand. How can we measure how successful our employer branding activities are? It all comes down to tracking the right employer branding metrics. Learn the best ones to help you measure your company’s employer branding success.

What will you learn?

• What aspects should be taken into account when choosing your KPIs to monitor?
• What is direct and non-direct impact of employer branding?
• How to measure if your company’s EVP is lived by your enployees and is true?
• What tools can help us measure and monitor our success in employer branding?

Who is hosting this learning?

Maria Dinu, Group EB Manager, Coca-Cola HBC, Romania

Senior HR Manager, working internationally, with over 20 years experience in HR.
Experience of 5 years on regional CEE level, having led Talent Process Management and Employer Branding for 28 countries. Innovator and out-of-the-box thinker, implemented new ways of working and new programs, such as Employee Advocacy through Storytelling.
Artist and entrepreneur, created a line of Life Planners that include coaching tools and crowdfunded their launch.
She designs & implements things that make people think differently and create more impact. 

See Linkedin profile