Having your EVP sufficiently localized and activated is critical to success in recruitment and engagement. Ensure that your EVP messaging is conveyed in the context of your local market, taglines resonate with the audience, imagery is relevant to target groups and job roles. Learn from Dell, India how to localize a global EVP and bring it to life.

What will you learn?

• How to make your company’s global EVP resonate with local markets?
• What steps to take when glocalizing your company’s EVP?
• How to balance between global consistency & local relevancy when developing EVP content?
• How to deploy a local EVP across various channels and candidate & employee touchpoints?

Who is hosting this learning?

Janani Vijayakumar, Employer Brand & Marketing Lead, Dell Technologies, India

Janani Vijayakumar is a marketing professional, with 12+ years of experience working in digital marketing, social media, employer branding & recruitment marketing. Currently, she leads Employer Brand & Talent Attraction for Dell Technologies in India. Having lead the employer branding function across various regions including India, Asia Pacific and Japan at global organizations such as Dell and Cisco, she is passionate about talent attraction via powerful storytelling and employee advocacy. 

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