How to localise a global EVP into a local market? (country perspective)
When localising a global EVP it is important to strike a balance between global consistency and local relevance. Once your company’s global EVP is in place, local teams should be given flexibility to tailor the most relevant messages to their target groups. How did L’Oreal, UK managed to keep this balance? Let’s watch their case study and find out.
What will you learn?
- How to approach localising a global EVP from the country perspective? What are the steps, rules and procedures to follow?
- Who to collaborate with along the process? What steering committee to bring in and engage with?
- How to design EVP considering local aspects and staying in line with the global pillars?
- How to activate and bring your EVP to life both externally and internally?
Who is hosting this learning?
Robert Lewis, Employer Branding Assistant Manager, L’Oreal, UK
Rob is an experienced employer brand professional with a passion for digital marketing, social media and creative storytelling. He has worked for a number of global, multibrand companies, specialising in talent acquisition strategies and end-to-end EVP design.
Course Content
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Course Content
What You Will Learn
Learning summary
How to localise a global EVP into a local market? (country perspective)
