In today’s digital era it’s becoming increasingly imperative to leverage social media as a tool for building employer brand for many businesses. Candidates now are digital-davvy and spend many hours on different social media networks and research potential employers. According to the LinkedIn survey, half of all professionals follow companies on social media with the intent to stay aware of their culture and job openings.

What will you learn?

• How to discover your company’s strong attributes?
• How to define which content to share and which social media channels to publish it across?
• What are the types of employer brand content?
• Who can be engaged in building and promoting your company’s employer brand reputation?
• How to create an ambassador program? What are the steps and procedures?

Who is hosting this learning?

Raz Mitzna, CEO of ‘Attract & Retain’ Employer Brand Consulting Agency, Israel

Raz Mitzna has advised and consulted some of the leading comoanies in Israel such as Intel, Microsoft, Salesforce, IKEA, SodaStream on how to attract and retain employees in the new gae.

See Linkedin profile