It’s becoming more and more apparent that your company’s consumer brand affects your employer brand. Consumer behaviour is being influenced by stories of how employers treat employees and vice versa. And, subsequently, these 2 brands are merging with each other. Learn from Booking.com, Netherlands how to leverage your consumer brand for a compelling employer brand messaging so that your company reputation upholds.

What will you learn?

• How to create personas and the narrative strategy around them?
• How to equip your recruiters to live and breathe the practices of your company’s employer brand promise?
• How to align your EVP with company business goals?
• How to leverage your consumer channels in order to garner the audience for recruitment and vice versa?

Who is hosting this learning?

Alex Brown, Global Recruitment Marketing Manager, Booking.com, Netherlands

Alex Brown has over 12 years of experience managing talent acquisition advertising, recruitment marketing, employer branding, and social recruiting efforts. Alex has lived in the Netherlands since April 2021. Today he is a Global Recruitment Marketing Manager for Booking.com, contributing to the resurgence of the global travel industry in 2022 and beyond. His scope includes all strategic efforts around talent attraction, advertising, media, global employer branding, strategic partnerships, and more.

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