Storytelling enables TA and EB specialists to develop a deeper connection with your target groups. Storytelling is a fundamental human experience that unites people and drives stronger, deeper connections. From the earliest recorded history, storytelling was a method used by cavemen to communicate, educate, share and connect. How to marry EVP communication and storytelling?

What will you learn?

• Why storytelling is an effective way of communication for employer branding?
• What is a KPMG’s storytelling framework for creating a compelling story? How to put it into action?
• How to showcase DEI content, culture and employee experience to your target audience?
• Which tools & channels to use for your DEI campaign?

Who is hosting this learning?

Ciara Maurice, Employer Brand Manager, KPMG, Canada

Ciara works at KPMG in Canada as an Employer Brand Manager. She is a passionate storyteller and advocate for social equality. The most exciting part of Employer Branding for Ciara is the ability to support people in finding their dream jobs by showcasing all the great reasons a candidate should choose to work at KPMG. In her past life, she has worked in world-renowned customer service industries, including Magic Kingdom in Walt Disney World. 

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