In today’s highly competitive labour market, public perception of your company’s employer brand can have a huge impact on job seekers. One study shows that 76% of job seekers name diversity as an important factor when evaluating an employer. Besides positive impact on employer brand reputation and talent acquisition, other advantages include improved innovation and employee engagement. Let’s see how you can integrate D&I into your employer brand strategy.

What will you learn?

• What are the reasons to integrate D&I into your company’s employer brand strategy?
• What makes diversity, equity and inclusion?
• How to eliminate barriers to hiring from the under-represented groups?
• How did IKEA integrate D&I into their employer brand strategy?

Who is hosting this learning?

Susanna Romantsova, Equality, Diversity & Inclusion Leader, IKEA, Poland

Susanna is responsible for building an inclusive workplace and integrating all diversity dimensions into business practices. She has developed the 3-year D&I strategy for IKEA, Poland; implemented Paternal Leave IKEA, ‘FiftyFifty’, age diversity initiatives as well as supported the Gender Equal Pay movement. She has also introduced the inclusive leadership approach to management within the organization.

See Linkedin profile