How to engage and empower your employees to be ultimate employer brand ambassadors.
Your employees are the most trusted source of truth about how your company works. The people behind your product make your company human and interesting. They are your best storytellers. Learn from Lacoste, China how to turn your engaged employees into ultimate employer brand ambassadors.
What will you learn?
- What initiatives are to be launched to promote both your company’s customer brand and employer brand?
- How to engage your employees in brand communication?
- How to select employees for brand promotion? What skills make an effective ambassador?
- How to launch an employee live streaming project? What are the steps & procedures to follow?
Who is hosting this learning?
Queen He, HRVP, Lacoste, China
Queen has served as a L’Oreal China Learning & Development Manager, Nike Greater China Talent Development Director, LVMH Fashion China HR Director and a Senior HR Director in Asia Pacific for VF brands – The North Face Brand and Direct to Consumer Division. Queen has worked in HR in global 500 companies for more than 20 years. She holds an international MBA degree from Fudan University and the University of Hong Kong.
Course Content
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Course Content
What You Will Learn
Learning summary
How to engage and empower your employees to be ultimate employer brand ambassadors.
