According to the Glassdoor research, around 78% of employees expect their employers to be inclusive and treat everyone equally, while candidates wish to see a true picture of a company’s culture and employment experience before accepting a job offer. If your company already has its EVP defined, now, in view of the talent market shifts, comes a great opportunity to review it and include diverse perspectives.

What will you learn?

• What are the recent shifts that are driving Cummins, USA to change their approach to employer brand?
• How to engage internal partners in the DEI initiatives?
• What content to produce to drive great experience and produce new hires?
• What communication channels/tools/formats to use to distribute and activate DEI content?

Who is hosting this learning?

Whitney Wilber, Global Head of Employer Brand and Recruitment Marketing, Cummins, USA

As a 15 year marketing practitioner, Whitney’s spark lives within the employer brand space. She has a passion for intersectional human storytelling and building authentic employer brand strategies.

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