How to discover a unique EVP?
How can companies attract and retain talent in today’s competitive labour market? The answer is by designing a unique and compelling EVP which facilitates employee retention and attracts prospects who will drive real organizational change. Companies need to clearly define where they stand. EVP should be grounded in the reality and reflect the genuine experience of your employees.
What will you learn?
- How to discover your company’s unique attributes and EVP? What are the steps and procedures to follow?
- How to create candidate personas?
- How to discover your company’s brand archetype?
- What channels to use to communicate and promote your EVP and employer branding campaign?
Who is hosting this learning?
Amanda Borsonello, Senior Branding and Communications Coordinator, iFood, Brasil
Amanda Borsonello has 10 years of experience in corporate communications with an expertise in communication strategies, content management, institutional and internal communications planning and employer brand. Amanda believes in the power of storytelling to build strong brands and people.
Course Content
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Course Content
What You Will Learn
Learning summary
How to discover a unique EVP?
