Whether you are a large tech company or a growing start-up, you might have noticed that attracting bright talent is becoming harder than ever. To stand out from competitors, tailor your EVP to your target audience, make candidates be excited about the work they will undertake & the value they will add to your company. Employee attraction, retention, development & engagement are critical as a competitive advantage in today’s very saturated market. When developing your company EVP, these are the things to consider.

What will you learn?

• What role does EVP play for a company?
• What stages has BlaBlaCar, France gone through when developing its EVP?
• How has the company implemented EVP at each step and adapted it to the local markets & industries?
• How to reduce budget costs throughout the project by using some of the internal tools?

Who is hosting this learning?

Victor Rubin, Employer Branding Manager, BlaBlaCar, France. 

Victor began his employer branding journey with Danone, working in the global employer branding team with a strong focus on developing the new career site. After 1 year of working with the global employer brand of Danone, Victor’s career moved to the younger but quickly growing tech company BlaBlaCar, to improve their position on the talent market.

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