A solid employer branding strategy is essential to becoming an employer of choice. But the foundations of employer branding start from the inside. You need to practise what you preach by demonstrating consistent evidence of your culture if you want to attract and retain the right people. Dive deeper into this case study on how to develop an effective employer branding strategy.

What will you learn?

• How to develop an employer brand strategy?
• What aspects to consider when glocalizing a global EVP? 
• What team members to get onboard for this project?
• What channels to use and what activities to launch for activation? What are the best practices and case studies of the best performing employer brands on the market?

Who is hosting this learning?

Mattia Murnigotti, HR Marketing Strategist, Italy 

Mattia is result-oriented and keen on continuous improvement. He deals with HR Innovation, which includes the conscious use of online communication and personal branding (LinkedIn and more). Mattia believes in the development of work which is able to generate emotions
because only when you feed the emotions, you can give your best.  

See Linkedin profile