How to develop an employer branding strategy through social listening. How to measure its success.
Whether you work as a corporate HR or an employer who hires new people, you probably want to know what people are saying about your company. You have also probably experienced how hard is to hire and retain unique talent at your organisation. How to leverage social listening in EB processes?
What will you learn?
- What is social listening and how it supports your employer brand strategy?
- How to monitor social media channels for mentions and key words to understand current employee and candidate sentiment?
- Which social listening tools to choose?
- How to implement a biweekly or monthly social listening analysis?
Who is hosting this learning?
Zach Blew, Global Brand Partnerships Manager, Employment Brand, Meta, USA
Zach leads Meta’s global employment brand partnerships, job distribution strategy and employee/leadership advocacy program. He’s also a singer, guitarist and home renovation enthusiast currently living in Austin, TX.
Course Content
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Course Content
What You Will Learn
Learning summary
How to develop an employer branding strategy through social listening. How to measure its success.
