Your company employees are your best and most important asset. Having them participate in an advocacy program while building their personal brand is a win-win for both parties. A key part of any successful employee advocacy strategy is getting your employees on board, informed and excited about providing positive, public information which promotes your strategic priorities. Explore a case study from Flipkart, India and learn how to achieve these purposes.

What will you learn?

• How to leverage the credible voice of your highly engaged workforce?
• How to launch a structured employee advocacy program?
• How to educate employees to articulate & reinforce a company’s EVP in their daily work?
• How to recognize & reward your employer brand ambassadors?

Who is hosting this learning?

Pallavi Nanda, Associate Director, Employer Branding Lead, Flipkart, India

Pallavi is an Employer Branding Leader with extensive experience in building and managing strong and differentiated
employer brands to be able to attract, convert, engage & retain top talent. This includes creating and evangelizing the employee value proposition, bringing the brand to life in candidate experience journeys, employee experience, brand touch points and creating employee brand ambassadors through storytelling.

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