How to develop a compelling EVP and leverage a company’s globalization strategy.
How to attract the right talent and retain high-performing employees in this competitive market? By developing a compelling EVP and offering it to your talent. This process involves identifying various attributes that make your company an awesome place to work. Learn from Trip.com, China how to do it.
What will you learn?
- How does an EVP development journey look like? What stages does it consist of?
- How to define your company’s EVP framework and design its pillars?
- How to apply the essence of EVP to talent journey and create a tangible experience and communication?
- What tools & channels to choose for EVP deployment?
Who is hosting this learning?
Shu Hu, Employer Branding Lead, Trip.com, China
With 8 years of hands-on experience in employer branding from planning to implementation, Shu has led such projects as EVP development, campus campaign, social media management, employee experience upgrade and what not, serving companies in various aspects.
Course Content
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Course Content
What You Will Learn
Learning summary
How to develop a compelling EVP and leverage a company’s globalization strategy.
