Employer branding is becoming strategically more important. However, planning, building, implementing and managing an employer brand strategy is not an easy job. Let’s take a look into the steps which Zalando, Germany took on their way to designing a successful employer brand strategy for one department.

What will you learn?

• How to attract talent in a more sustainable way?
• How to design an employer brand startegy to fill job openinings within a TA Team?
• What stages does an eb strategy execution include?
• What tools and channels to use to run an employer branding campaign and reach your target audience?

Who is hosting this learning?

Christina Meister, EB Strategist, Zalando, Germany

Christina Meister is working as an Employer Branding Strategist at Zalando, the Starting Point for Fashion. She is passionate about talent attraction, talent engagement and retention. Christina brings 10 years of experience in corporate communications, digital marketing, brand strategy and employer branding. She is inspired by the international culture at Zalando with a strong focus on D&I and sustainability. Her purpose is to improve Zalando’s employer brand perception, and to find new ways in talent attraction and employee engagement.

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