Your employees are the best employer brand ambassadors and the most trusted source of info about your company. As some reseraches show, content shared by employees generates 8 times more engagement than content shared on brand channels. And in order to roll out an effective employer brand ambassador program, it is critical to get leaders on board.

What will you learn?

• What are the benefits of having brand ambassadors?
• How to develop an employer brand ambassador program for leadership teams? What are the steps, rules and procedures to follow?
• Why should we start from onboarding leaders when creating an ambassador program and how to do it?
• What communication channels to select and how to create a content strategy to build a company’s employer brand reputation?

Who is hosting this learning?

Fernanda Fumagalli, Communications and Employer Branding Regional Lead, Endava, Argentina

Fernanda is an Argentinian communicator with over 11 years of experience. Over the past 5 years she has been focusing on employer branding as her bigger purpose is to continue making the world of work a better place. She is becoming one of the few Latin American influencers of this topic through her frequent articles and posts on LinkedIn, her books and conference participation.

See Linkedin profile