An effective employer brand strategy can be the difference-maker in an ideal candidate’s decision to join your company over other options available as well as in keeping your current team members engaged with your brand. It is the key ingredient to making this happen. So, let us explore a case study from Bupa, Australia on how to build and develop a winning employer brand strategy. 

What will you learn?

• How to approach your employer brand & strategy creation? What are the key strategy elements?
• How to build on the brand foundations & EVP and deliver this internally and externally?
• How to activate an employer brand strategy across the entire candidate and employee lifecycles?
• How to align your company’s employer brand and customer brand?

Who is hosting this learning?

Meagan Michaels, Head of Employer Brand, APAC, Bupa, Australia & New Zealand

Meagan is a book worm, house-plant killer and an Employer Brand Leader at Bupa Australia &NZ. She has worked agency-side and in-house in employer branding and marketing for some of the world’s biggest brands. From the experience she has gained living and working in Australia, Sweden and the UK, Meagan is a passionate believer in the power of words and knows a thing or two about strategy and creative problem solving.

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