How to create social media communication assets for your employer branding and recruitment marketing campaign?
The rise of social media gives employers a new communication channel for delivering job-related information, enhancing their image and entering into a dialog with potential candidates early in their recruitment process. Learn from Nestle, Italy how to create social media communication assets for these purposes.
What will you learn?
- What are the main principles of a communication strategy for social media?
- What are the key elements of a communication strategy? How to develop it?
- How to storytell your EVP?
- How to shape your communication to appeal to different target audiences?
Who is hosting this learning?
Luca Fornasari, Creative Digital & Social Media Employer Brand Specialist, Nestle, Italy
Luca has gained strong competencies in managing all phases of a media production project and, although he is good with numbers, he has always been appreciated for his outstanding creative approach!
Luca has strong capabilities with graphic software and video editing.
At the moment he is working in the team responsible for the creative development of social media campaign for the employer branding and talent acquisition at Nestlé, for Europe, Middle East and North Africa.
Course Content
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Course Content
What You Will Learn
Learning summary
How to create social media communication assets for your employer branding and recruitment marketing campaign?
