For some employers social media channels are the main source of high-quality job applicants. It is important to know how each of the channels works and who is the primary audience on it. Learn from this case study how Loft, Brasil has successfully attracted the right talent with the social recruiting campaigns.

What will you learn?

• How to increase awareness, consideration and preference among your target audience?
• How to create talent personas?
• How to develop a social media strategy? What does it involve?
• Which tools & channels to use to run your campaign?

Who is hosting this learning?

Ingrid Feijo, Brand & Employer Brand Manager Loft Group, Brasil

Right after her graduation, Ingrid put theory into practice when developing the Employer Branding department from scratch at Loft (Brazil’s fastest startup to become a unicorn).
3 years later, Ingrid and her team already built and structured the department, as well as defined the EVP and strategy aligned to the business and Loft’s culture. Ingrid is experienced in how to use social media to boost its results and to attract the right talent, all the tactical planning to make it happen by working as a team with stakeholders, and how to measure the impact of EB for talent attraction.  

See Linkedin profile