The wonderful world of data. It is becoming the necessary commodity to businesses of all sizes. A data-driven approach to employer branding is crucial to the success of your strategy. It helps to make informed decisions about your hiring needs and what your target audience might be. It enhances the impact your employer brand on talent. Applying such an approach also reduces your costs and improves retention.

What will you learn?

• How data is changing employer branding? How to use it?
• How does a company benefit from a data-based employer branding?
• What stages does the talent journey map consist of? How can you navigate your employer brand and measure your effectiveness at each stage?
• What is the correlation between a consumer brand and an employer brand? Why does the correlation between these two matter?

Who is hosting this learning?

Barbara Zych, CEO, Employer Branding Institute and EBnavi, Poland

As a CEO of Employer Branding Institute, Barbara has worked for years at the intersection of business and science, implementing acquisition and retention strategies for Fortune 500 companies. She is the creator of the EBnavi platform for employer brand management, based on data from over 250 processes. Carrying out assessment with it helps reduce HR operational costs by up to 80%.

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