Your employees are the ‘mouthpiece’ of your company. They know what it is like on the inside and can add credibility to the image you project to the public. In fact, Gartner predicts that 90% of B2B marketing strategies will include employee advocacy programs by 2023. Learn from Sephora, Canada how to maximise your employee advocacy and make it authentic and inclusive.

What will you learn?

• How to launch an authentic & inclusive employee advocacy program?
• What tools and channels to use to launch a campaign?
• How to organize a photo & video shoot?
• How to equip your company’s ambassadors with practical ways of sharing EVP in their authentic voice?

Who is hosting this learning?

Vivi Rizava, Recruitment Marketing Manager EMEA, Philips, Netherlands

Vivi Rizava is an Employer Brand Strategist and Talent Marketing Expert. Since the start of her career, she is making global employer brands stand out. Vivi is a strategic thinker and hands-on contributor to global teams providing creative, scalable, and pragmatic solutions.

In her current role, Vivi is responsible for developing & executing local employer branding strategies, managing recruitment marketing campaigns, creating engaging content, and measuring the effectiveness of employer branding and recruitment marketing content while collaborating closely with HR, Brand, Communications, and other stakeholders.

See Linkedin profile