Your employees are the ‘mouthpiece’ of your company. They know what it is like on the inside and can add credibility to the image you project to the public. In fact, Gartner predicts that 90% of B2B marketing strategies will include employee advocacy programs by 2023. Learn from Sephora, Canada how to maximise your employee advocacy and make it authentic and inclusive.

What will you learn?

• How to launch an authentic & inclusive employee advocacy program?
• What tools and channels to use to launch a campaign?
• How to organize a photo & video shoot?
• How to equip your company’s ambassadors with practical ways of sharing EVP in their authentic voice?

Who is hosting this learning?

Jordan Beresford, Employer Brand Manager, Sephora, Canada

Jordan has joined the Sephora team as an Employer Brand Manager. She loves to flex her creativity by using her background in graphic design, art direction, content creation, social media, digital marketing, and strategy to consult with internal stakeholders to solve complex business and hiring problems, as well as activate Sephora’s Employer Value Proposition. Jordan loves chatting about candidate experience, employer brand, recruitment marketing, UX/UI design, design, graphic design, typography, social media, content marketing, content creation, music, and crime documentaries.

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