Engaging your employees as brand ambassadors to advocate for your company can be one of the most powerful methods in creating an authentic recruitment strategy that appeals to job candidates. When cultivating internal ambassadors and employee advocacy, some groundwork should be done to ensure a successful brand ambassador program. Learn from Coca-Cola, Philippines how to make it a world class program.

What will you learn?

• How does a company benefit from running an employer brand ambassador program?
• How to build a team of expert ambassadors who will share what it is like to be part of your company? How to educate & train them?
• How to select your company’s brand ambassadors?
• What platforms & technology to opt for to promote employee-generated content?

Who is hosting this learning?

Jake Bustos, Regional Head of Employer Branding, Early Careers & Talent Acquisition, Coca-Cola, Philippines

Jake is a digital communications & HR professional with nearly a decade of experience in talent management, employer branding, talent acquisition & business partnering. He is passionate about building organizational capability & empowering people to contribute in their own meaningful ways within & beyond an organization.

He leads employer branding & talent acquisition at Coca-Cola Bottling Investments Group (BIG), a global bottling arm of The Coca-Cola Company whose operations are primarily focused on markets in Asia and the Middle East, covering 15 countries, 49 manufacturing plants, & over 40,000 employees, serving 1.8 billion consumers.

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