A strong employer brand is vital to attract and retain the right talent and thrive in the new era of work. How can we make our employer brand even stronger as we are in the new era of work? Learn how TUI have turned the situation to their advantage by focusing on a company culture that celebrates and appreciates learning, inclusion, wellbeing, compassion and trust.

What will you learn?

• How to respond to a crisis and what actions to take from a customer and employer brand perspective?
• How to manage communication while being in crisis and what messaging works?
• How to launch a global EVP and an employer brand strategy with limited resources when in crisis?
• What initiatives, new tools, work models and policies to develop to adapt to the new reality?

Who is hosting this learning?

Nathalie Plavonil, Global Employer Brand Manager, TUI, UK

Nathalie is a bilingual, data-driven Employer Branding Manager with over 10 years of experience working for international organisations. At the TUI Group Nathalie is responsible for the employer brand strategy, including the development and roll-out of a global Employer Value Proposition.

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