New times call for new measures. Nowadays candidates evaluate potential job openings and companies in a similar way to how consumers evaluate products. A recruitment marketing strategy is a far more proactive approach to hiring. It makes your company’s culture visible and attractive to talent. Take a deep dive into Paypal’s approach to recruitment marketing and how they have made it work. 

What will you learn?

• How does a recruitment marketing working model function? How to balance between its strategic and delivery support levels?
• What initiatives to launch to support recruiting? What tools and materials to use?
• How to develop a career channels strategy?
• How to build good relationships with your company stakeholders?

Who is hosting this learning?

Noa Ferber, Global Recruitment Marketing Manager, Paypal, UK

Noa Joined PayPal 3 years ago as the Regional Recruitment Manager for Europe. She spent the last year building a new recruitment marketing and talent attraction function & team. Noa has 20 years of experience in recruitment and assessment, with a Master’s degree in occupational psychology. She worked as a talent acquisition leader in tech, telecom and the public sector. 

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