More and more people want to see the human side of your company and your employees can share that perspective for you. Enabling employees to create content about your brand will benefit both your company and your employees. Recruitment marketing efforts will thrive on content that creates an authentic connection with customers and potential employees. Explore a case study from Adobe, Australia on this subject.

What will you learn?

• How to source employee-generated content to make your employees front and center in your talent acquisition strategy?
• How to create different channels for employees to send their content to?
• What social media training will your employees need?
• How to recognize your employees in company-wide communications for that?

Who is hosting this learning?

Michael Papandreas, Employment Branding Lead,  Adobe, Australia

Michael Papandreas is the Talent Branding Lead for Asia Pacific and Japan at Adobe based in Sydney. Michael has worked across different Talent Acquisition and Human Resources roles during his 9 year career all focusing on the technology sector. Being relatively new to the employment branding space, his initial focus has been on diversity & inclusion, employee content and program maturity.  

See Linkedin profile