You shouldn’t think of launching a consumer brand campaign without knowing exactly who your target audience is, right? The same applies to employer branding. And it is becoming more and more apparent that your employer brand and consumer brand are intrinsically linked. Putting as much effort into your employer brand as into your consumer brand and ensuring consistency between these two will elevate your company’s business.

What will you learn?

• What is the correlation between a consumer brand and an employer brand?
• How to ensure a strong cooperation among HR, Employer Branding, Marketing and other stakeholder teams? How does your company benefit from such a cooperation?
• How to align your employer brand with your company’s business strategies?
• Why will investing in employer branding pay off big?

Who is hosting this learning?

Caio Infante, Co-founder, Employer Branding Brasil

With 20 years of experience, Caio posesses a strong background in business planning and strategy, marketing, talent acquisition and management. As the VP for LATAM at Radancy (former TMP Worldwide), Caio is firmly establishing its brand in the LATAM market and evangelizing it with the largest EB community in Brasil, ensuring that global clients receive quality customer service in the region. 

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