Your workplace culture is an essential – but not the only – driver of your EVP, which in turn powers your company’s employer brand. Employees and new hires will feel cheated if their experience doesn’t match an EVP promise. Dive deeper and learn from Scrips, UAE how to avoid the gap between EVP and culture practices.

What will you learn?

• How to address the gap between EVP promise and actual culture parctices within a company?
• How to identify and measure the gap?
• What core initiatives can help to narrow the EVP gap and improve candidate and employee experience?
• How to measure our success (relevant metrics and KPIs)?

Who is hosting this learning?

Marwa Aly, Head of People & Culture, Scrips, UAE

Marwa is currently the Head of People and Culture at Scrips, a Dubai-based technology Healthcare start-up that empowers Healthcare professionals and patients. Prior to Scrips, she was an associate VP of people operations & Employer branding at Bayzat, a regional fintech startup specialized in providing HR solutions and employee benefits.

Marwa brings over 17 years of blend experience in HR, Marketing, and Organizational Development through the exposure of multinational corporates, retail, and tech startups.

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