Today top employers use gamification in recruitment and it’s totally strategic, not for entertainment. Learn how PWC, Poland has been using gamification to attract the best talent and has been converting often boring and frustrating tasks of recruitment, selection and onboarding into a fun process for everyone.

What will you learn?

• How to boost your company’s online presence with a case study competition?
• How to convert participants into potential candidates and engage them in a metaverse space?
• What stages does it take to launch a Business Experience Challenge project across different countries/regions?
• How to pormote the project across 11 countries of Central & Eastern Europe?

Who is hosting this learning?

Snezhana Lella, EB Specialist, PWC, Hungary

Snezha is a passionate employer branding enthusiast. Her previous marketing background and people management experience allow her to embrace relevant employer branding initiatives. She used to work in IT & telco industries and now she is excited to be a part of one of the Big Four companies.
Snezha recharges her batteries while hiking and spending time with her family and friends.

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Lukasz Trzeszczkowski,  CEE EB Hub Leader, PWC, Poland

Lukasz is an experienced and passionate employer branding leader, expert, trainer & post-graduate lecturer. Practitioner & achiever. HR & EB contests‘ multiple winner and jury member.

Lukasz is also an enthusiast of sports photography.

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