Your company’s brand values shouldn’t change from location to location as this may cause confusion as to what your global employer brand stands for. Though they need to be framed in a way that engages your local audiences. However, companies which take a “one-size-fits-all” approach to their global employer brand strategy risk alienating talent whose needs, motivations and cultures differ. Learn how BCG has effectively balanced it when glocalizing their employer brand.

What will you learn?

• How to understand what your target audience wants? How to segment your audience?
• How to create an internal and external facing articulation of a company as an employer of choice?
• What does rolling-out an employer branding campaign in the local markets include?
• How to organize local campaign testings?

Who is hosting this learning?

Modiara Kamps, Head of Employer Bradning, EMESA, BCG, UK

Modiara is a professional with a broad understanding of business processes and leadership, who can be defined by a positive and creative approach to people, challenges and life in general. 

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