Some of the best advocates for your brand can be your own employees. They know your company inside out and can lend a unique voice to your company’s employer brand reputation. As per Social Media today, content shared by employees has up to 8 times more engagement than published by company corporate channels.

What will you learn?

• How does employee advocacy benefit your company?
• How to launch an employee advocacy program on a digital platform? What are the steps and procedures?
• How to train your employees to be brand ambassadors?
• How to keep ambassadors engaged? What is in it for them? How to recognize their efforts?
• How to measure your success (relevant metrics and KPIs)?

Who is hosting this learning?

Karolina Gebura-Nowak, Talent Acquisition, Employer Branding, Inclusion & Diversity Manager, PMI, Poland & Baltic States

A transformative leader with a demonstrated history of working in various countries and functions, including finance, compliance, audit, trade mark protection, people & culture. Highly skilled in translating business strategies into the HR field with a strong focus on organizational design, people & team development, talent management, organizational culture, employee engagement.

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