What it is about?

Arnaud Saintemarie shared his journey of scaling an employer brand from zero budget to six-digit funding, focusing on building internal partnerships, leveraging data, and employing creativity. He detailed how he gained buy-in from senior leadership by showcasing initial successes, engaging employees, and adapting consumer marketing principles to employer branding.

What will you learn?

• Strategies for building bridges with internal stakeholders to secure support and resources for employer branding.
• Techniques for using consumer insights and data storytelling to align employer branding with business goals.
• How to create impactful, low-budget content using tools like Canva and Hootsuite to establish an initial brand presence.
• Practical methods for engaging employees and leaders as brand ambassadors through storytelling and content creation.
• Steps for scaling an employer brand, from grassroots campaigns to high-budget initiatives, by demonstrating measurable impact and gaining executive buy-in.

Who is hosting this learning?

Arnaud Saintemarie, Talent Attraction & Employer Branding Leader, Poland

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